OUR

HISTORY

WE ARE A YERBA MATE WITH

HISTORY

Since 1956 we have been producing the best Yerba Mate, by caring for the taste, the processes and the environment. With a tireless pursuit for excellence we mark history with a 100% national product, we export and take our culture around the world.

1956

BELLA VISTA - ITAPÚA

Bella Vista, Itapua. This is where this beautiful story began some time ago.

They were the old yerba mate plantations of Don Gustavo Raatz, where his son, Lauro Raatz, and his wife, Mrs. Sara Ulbrich, started the great adventure of the green gold, today recognized as a food product thanks to their tireless work.

Lauro and Sara headed it. The yerba canchada (aged and dried), produced in a hand-powered dryer, was sold in bulk in a small pantry where they also sold candy to children from the school across the street. This was in 1956.

1958

BEGINNING OF PACKAGING

In 1958, hand-packing began in small brown paper bags stamped with red ink. Twenty-five women, headed by Doña Sara herself, were in charge of packaging.

1970

RED WHITE AND BLUE PACKAGING

In 1970 the first packaging machine was ordered, and the following year the new packaging appeared, in white paper with red and blue colors and the logo of a little bird. It was still hand-packed.

In 1975, the company began selling yerba mate in 50-kilo bags to Mennonite cooperatives in the Chaco. In August of the following year, Mr. A.M. Reguera acquired the first packages of Yerba Pajarito to for marketing in Asunción.

1975

THE EXPANSION IN THE COUNTRY

He began selling yerba mate in 50-kilo bags to Mennonite cooperatives in the Chaco. In August of the following year, Mr. A.M. Reguera acquired the first packages of Yerba Pajarito to market them in Asunción.

1985

WE EXPORT FLAVOR!

In October 1985, Yerba Pajarito took a qualitative leap when it started exporting. The first destination was Taiwan with the product packed in wooden crates. The next export was to the Mennonite community in Canada.

1998/93

COCIDO IN SACHETS AND TECHNOLOGY

In 1988 yerba mate Pajarito acquired a tea bag packaging machine and became the first Paraguayan company to commercialize yerba mate in tea bags.

Construction of the barbacuá (drying shed):

In the early 1990s, the company continued to grow and on October 23, 1993, it was incorporated as a corporation. That same year a new, very modern barbacuá or drying shed was built, with more physical space. In response to the increased demand, the company went from being a producer to a warehouse for green leaf and aging. In 1995 the company inaugurated its new building and industrial infrastructure with important innovations in high-tech equipment and machinery.

1996

INNOVATION

Always innovating in 1996 they began to produce yerba mate made with aromatic herbs, which today uses only national herbs. Then it produced flavored yerba mate. In its constant evolution, Yerba Mate Pajarito launched in 1998 the soluble instant mate cocido.

2000

AWARDS

In the year 2000 this process led Mr. Lauro Raatz to receive the award of the Association of Christian Entrepreneurs, ADEC, as the best entrepreneur of the moment. That same year, the company participated in the World Expo in Hannover, Germany. And in 2001 it exported soluble yerba mate in bottles to the demanding Japanese market. In 2005 yerba mate Pajarito was awarded as a leading company in its field by «The Bizz Awards» in Houston, Texas.

2006

STRATEGY

Construction of the distribution center building began in 2006. This center, strategically located at kilometer 12.5 of the Transchaco highway and close to the shipping ports, was inaugurated in 2007.

2007

NEW DESTINATIONS

In order to strengthen its international presence, in 2007 the company participated in the World Food Expo held in Taiwan.

2010

NEW PRODUCTS

In 2010, soluble yerba mate with stevia was launched, specially for diabetics and people with celiacs. Another great novelty of Pajarito was the Mate Cocido tea to be prepared in coffee makers, ideal for offices.

2012

ORGANIC YERBA

As part of its constant innovation, the company started planting organic yerba mate in 2003. And in July 2012, at the Mariano Roque Alonso expo, it presented its new 100% organic yerba mate.

2013

For education and promotion of our beloved product, in 2013 a mobile facility was created and named «La Yerbatería de Pajarito». In it, consumers can taste yerba mate in different forms: ice mate, ice cream, yerba mate-based drinks and the boiler for serving yerba mate with or without milk.

2015

In 2015, Sudameris Bank granted the distinction «exporter of the year award» to the firm founded by Mr. Lauro Raatz.

NATIONAL PRIDE

Pajarito started in a humble store, selling yerba in bulk and then 300 packets a day with hand-packaging. Today it produces 15,000 packages a day and is a source of honest employment. Its name, suggested by a yerba mate worker, is a source of national pride!

This little bird that began to fly in Bella Vista, Itapúa, today covers a good part of the world with its spread wings, carrying a native brand and a product that is authentically ours, as proven by its scientific name: Ilex Paraguayensis. Yerba Mate Pajarito, a beautiful story; a masterpiece of Mr. Lauro Raatz and Mrs. Sara Ulbrich. A Family Pride. A National Pride.

WE ARE A YERBA MATE WITH

HISTORY

Since 1956 we have been producing the best Yerba Mate, by caring for the taste, the processes and the environment. With a tireless pursuit for excellence we mark history with a 100% national product, we export and take our culture around the world.

SCROLL TO SEE

1956

BELLA VISTA - ITAPÚA

Bella Vista, Itapua. This is where this beautiful story began some time ago.

They were the old yerba mate plantations of Don Gustavo Raatz, where his son, Lauro Raatz, and his wife, Mrs. Sara Ulbrich, started the great adventure of the green gold, today recognized as a food product thanks to their tireless work.

Lauro and Sara headed it. The yerba canchada (aged and dried), produced in a hand-powered dryer, was sold in bulk in a small pantry where they also sold candy to children from the school across the street. This was in 1956.

1958

BEGINNING OF PACKAGING

In 1958, hand-packing began in small brown paper bags stamped with red ink. Twenty-five women, headed by Doña Sara herself, were in charge of packaging.

1970

RED WHITE AND BLUE PACKAGING

In 1970 the first packaging machine was ordered, and the following year the new packaging appeared, in white paper with red and blue colors and the logo of a little bird. It was still hand-packed.

In 1975, the company began selling yerba mate in 50-kilo bags to Mennonite cooperatives in the Chaco. In August of the following year, Mr. A.M. Reguera acquired the first packages of Yerba Pajarito to for marketing in Asunción.

1975

THE EXPANSION IN THE COUNTRY

He began selling yerba mate in 50-kilo bags to Mennonite cooperatives in the Chaco. In August of the following year, Mr. A.M. Reguera acquired the first packages of Yerba Pajarito to market them in Asunción.

1985

WE EXPORT FLAVOR!

In October 1985, Yerba Pajarito took a qualitative leap when it started exporting. The first destination was Taiwan with the product packed in wooden crates. The next export was to the Mennonite community in Canada.

1988/93

COCIDO IN SACHETS AND TECHNOLOGY

In 1988 yerba mate Pajarito acquired a tea bag packaging machine and became the first Paraguayan company to commercialize yerba mate in tea bags.

Construction of the barbacuá (drying shed):

In the early 1990s, the company continued to grow and on October 23, 1993, it was incorporated as a corporation. That same year a new, very modern barbacuá or drying shed was built, with more physical space. In response to the increased demand, the company went from being a producer to a warehouse for green leaf and aging. In 1995 the company inaugurated its new building and industrial infrastructure with important innovations in high-tech equipment and machinery.

1996

INNOVATION

Always innovating in 1996 they began to produce yerba mate made with aromatic herbs, which today uses only national herbs. Then it produced flavored yerba mate. In its constant evolution, Yerba Mate Pajarito launched in 1998 the soluble instant mate cocido.

2000

AWARDS

In the year 2000 this process led Mr. Lauro Raatz to receive the award of the Association of Christian Entrepreneurs, ADEC, as the best entrepreneur of the moment. That same year, the company participated in the World Expo in Hannover, Germany. And in 2001 it exported soluble yerba mate in bottles to the demanding Japanese market. In 2005 yerba mate Pajarito was awarded as a leading company in its field by «The Bizz Awards» in Houston, Texas.

2006

STRATEGY

Construction of the distribution center building began in 2006. This center, strategically located at kilometer 12.5 of the Transchaco highway and close to the shipping ports, was inaugurated in 2007.

2007

NEW DESTINATIONS

In order to strengthen its international presence, in 2007 the company participated in the World Food Expo held in Taiwan.

2010

NEW PRODUCTS

In 2010, soluble yerba mate with stevia was launched, specially for diabetics and people with celiacs. Another great novelty of Pajarito was the Mate Cocido tea to be prepared in coffee makers, ideal for offices.

2012

ORGANIC YERBA

As part of its constant innovation, the company started planting organic yerba mate in 2003. And in July 2012, at the Mariano Roque Alonso expo, it presented its new 100% organic yerba mate.

2013

For education and promotion of our beloved product, in 2013 a mobile facility was created and named «La Yerbatería de Pajarito». In it, consumers can taste yerba mate in different forms: ice mate, ice cream, yerba mate-based drinks and the boiler for serving yerba mate with or without milk.

2015

In 2015, Sudameris Bank granted the distinction «exporter of the year award» to the firm founded by Mr. Lauro Raatz.

NATIONAL PRIDE

Pajarito started in a humble store, selling yerba in bulk and then 300 packets a day with hand-packaging. Today it produces 15,000 packages a day and is a source of honest employment. Its name, suggested by a yerba mate worker, is a source of national pride!

This little bird that began to fly in Bella Vista, Itapúa, today covers a good part of the world with its spread wings, carrying a native brand and a product that is authentically ours, as proven by its scientific name: Ilex Paraguayensis. Yerba Mate Pajarito, a beautiful story; a masterpiece of Mr. Lauro Raatz and Mrs. Sara Ulbrich. A Family Pride. A National Pride.

  • inicio
  • 1956
  • 1958
  • 1970
  • 1975
  • 1985
  • 1988/93
  • 1996
  • 2000
  • 2006
  • 2007
  • 2010
  • 2012
  • 2013/15
  • presente

A FLAVOR WITH HISTORY

We export the best flavor from Paraguay to the world

NEWS AND UPDATES FROM OUR COMPANY

CURRENT NEWS

Noticias

Pajarito en la Expo Dubái 2020

Noticias

Yerba Mate Pajarito cumple 65 años de tradición familiar en el mercado

Noticias

Paseo por la Yerbatera Pajarito

Subscribe to our mailing list