{"id":206,"date":"2021-11-10T20:20:43","date_gmt":"2021-11-10T20:20:43","guid":{"rendered":"https:\/\/pajarito.com.py\/deu\/?p=206"},"modified":"2022-04-05T14:32:02","modified_gmt":"2022-04-05T14:32:02","slug":"hola-mundo-3","status":"publish","type":"post","link":"https:\/\/pajarito.com.py\/deu\/hola-mundo-3\/","title":{"rendered":"Yerba Mate Pajarito cumple 65 a\u00f1os de tradici\u00f3n familiar en el mercado"},"content":{"rendered":"
Corr\u00eda 1956 cuando el se\u00f1or Lauro Raatz y su se\u00f1ora Sara decidieron establecer las ra\u00edces de una industria que ofrezca toda la calidad de un producto ciento por ciento nacional, se\u00f1ala la historia de la compa\u00f1\u00eda bajo la marca Yerba Mate Pajarito, registrada por Lauro Raatz SA.<\/p>
Para hablar desde sus comienzos al cumplir 65 a\u00f1os y recorrer estas m\u00e1s de seis d\u00e9cadas, la producci\u00f3n de GEN, con la programaci\u00f3n de \u201cResidentas\u201d, se traslad\u00f3 hasta la planta industrial y lo que es la casa de la familia, ubicada en la ciudad de Bella Vista, departamento de Itap\u00faa.<\/p>
Sobre el acontecimiento, una de las hijas del fundador, \u00darsula Raatz, expres\u00f3 que es muy emotivo celebrar 65 a\u00f1os, ver el patio le remonta a su juventud y pareciera volver a ver a las mismas personas.<\/p>
Record\u00f3 que tambi\u00e9n contaban con un negocio de ramos generales, en el que ella empezaba a ayudar desde joven, con las cuentas y pagos a personales que realizaba con su pap\u00e1. \u201cCuando pap\u00e1 no estaba, yo me encargaba de eso y era tan lindo ese contacto con la gente, fueron momentos muy lindos\u201d, expres\u00f3.<\/p>
Transmitir la tradici\u00f3n<\/strong><\/h2>
En otro contacto, ya parte de la tercera generaci\u00f3n de los Raatz, la directora de Comercializaci\u00f3n de Yerba Mate Pajarito, Tanya Soley, conmemor\u00f3 el trabajo forjado por la familia durante todos estos a\u00f1os y c\u00f3mo lo hicieron.<\/p>
\u201cSon 65 a\u00f1os que estamos presentes con nuestro mismo paquete, el rojo, blanco y azul. Estamos muy contentos y ahora este fin de semana lo vamos a festejar internamente. Nuestro lema siempre es el buscar y transmitir la tradici\u00f3n de lo que es lo nuestro, los valores y las costumbres de nuestro pa\u00eds\u201d, se\u00f1al\u00f3 Soley.<\/p>
Mencion\u00f3 que actualmente la empresa es dirigida ya por la tercera generaci\u00f3n, y que la cuarta ya est\u00e1 en camino, as\u00ed cada miembro de la familia cuenta con una an\u00e9cdota desde chiquito, ya sea empaquetando los productos, cargando los paquetes en el montacarga o camiones y hasta experimentar el momento de cosecha, dijo.<\/p>
Recalc\u00f3 igualmente que a Pajarito siempre le caracteriz\u00f3 la diversidad de productos y el c\u00f3mo consumir la yerba mate, que no solo es apta para el terer\u00e9 o el mate, al ser una de las primeras en incorporarla al mate cocido con los saquitos hace m\u00e1s de 25 a\u00f1os, as\u00ed como el instant\u00e1neo. Y no se puede dejar de hablar de las propiedades de la yerba mate, que es un antioxidante, diur\u00e9tica, digestiva, vitaminas C y D, y minerales.<\/p>
Entre otra de las particularidades de Pajarito, la directora ahond\u00f3 la campa\u00f1a Mi Primer Terer\u00e9, que es un kit de productos que incluye una guampa Juan Terer\u00e9, una bombilla, dos yerbas Pajarito Suave x 40g, m\u00e1s un libro ilustrado \u201cMi primer terer\u00e9\u201d, de Juan Terer\u00e9, que fue creado especialmente para los m\u00e1s peque\u00f1os que tambi\u00e9n lo consumen.<\/p>
\u201cEsto surgi\u00f3 porque era necesario proporcionar a los chicos que ven a adultos tomar el terer\u00e9 y ellos tambi\u00e9n lo quieren probar, que con el tema de la pandemia se limita mucho, y desde hace tiempo ve\u00edamos eso de c\u00f3mo llevar la tradici\u00f3n a los ni\u00f1os y fusionamos la idea con el autor del libro de Juan Terer\u00e9\u201d, acot\u00f3.<\/p>
Corr\u00eda 1956 cuando el se\u00f1or Lauro Raatz y su se\u00f1ora Sara decidieron establecer las ra\u00edces de una industria que ofrezca toda la calidad de un producto ciento por ciento nacional, se\u00f1ala la historia de la compa\u00f1\u00eda bajo la marca Yerba Mate Pajarito, registrada por Lauro Raatz SA. Para hablar desde sus comienzos al cumplir 65 […]<\/p>\n","protected":false},"author":2,"featured_media":1559,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":116,"footnotes":""},"categories":[70],"tags":[71],"class_list":["post-206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-65-anos-de-pajarito"],"yoast_head":"\n
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